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Region’s Premier Tourism Conference To Focus On Growth Through Innovation
BRIDGETOWN, Barbados (CTO) -- A theme has been announced for the Caribbean Tourism Organization (CTO)’s State of the Industry Conference (SOTIC) in Curaçao from 21-23 October.
This year’s theme, Caribbean Tourism: Growth Through Innovation, reflects the need for Caribbean tourism to continuously introduce new ideas, methods and products in order to remain competitive, said the CTO secretary general, Hugh Riley.
“The tourism industry is such an incredibly globally competitive business that we need to constantly be looking for ways to innovate, to do things differently,” Mr. Riley said, adding that the theme encapsulates the thinking the Caribbean should adopt in order to find a better business model.
The secretary general said current trends that drive tourism, including mobile and social media, will be featured at the conference, which is being organization in collaboration with Curacao’s Ministry of Economic Development and the Curaçao Tourist Board.
“We are searching for creativity and innovativeness inside the Caribbean and outside the Caribbean; so we are looking for the best practices, the best ideas, from anywhere in the world which we can learn from, so we can capture those and adapt them to our own needs. Anyone who comes to this conference can expect to hear the best ideas and leave with something that will help to grow their business,” he assured.
The State of the Industry Conference will be preceded by CTO business meetings, including meetings of the board of directors and the Council of Ministers and Commissioners of Tourism.
Home to more than 35 captivating beaches, a diverse heritage spanning 55 different cultures, 'live and let live' attitude and unrivaled European architecture; Curaçao remains one of the most exceptional islands of the region. Its capital city, Willemstad – a UNESCO World Heritage site – with its iconic colorful Handelskade backdrop and roster of museums, monuments, flavorful restaurants and shopping, was selected in 2014 as one of USA Today’s 10 Best Caribbean Destinations. Curaçao’s natural beauty, pristine diving and snorkeling sites are a favorite with divers and adventure seekers, and its beaches and idyllic weather, situated on the outer fringes of the Hurricane Belt, has won it further accolade and recognition. To learn more about Curaçao please visit www.curacao.com, call toll free 1.800.328.7222 or download our newest brochure at www.curacao.com/brochure. Find us on Facebook: www.facebook.com/Curacaotb, Twitter: @CuracaoTravel or Instagram: CuracaoTB
About The Caribbean Tourism Organization
The Caribbean Tourism Organization (CTO), with headquarters in Barbados and offices in New York and London, is the Caribbean’s tourism development agency comprising membership of over 30 countries and territories including Dutch, English, French and Spanish, as well as a myriad of private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year round, warm weather destination, and its purpose is Leading Sustainable Tourism - One Sea, One Voice, One Caribbean.
Among the benefits to its members the organization provides specialized support and technical assistance in sustainable tourism development, marketing, communications, advocacy, human resource development, event planning & execution and research & information technology.
In addition the CTO, in partnership with the Caribbean Hotel & Tourism Association, jointly and equally owns the Caribbean Tourism Development Company, a marketing and business development entity dedicated to promoting the Caribbean brand worldwide.
The CTO’s Headquarters is located at Baobab Tower, Warrens, St. Michael, Barbados BB 22026; Tel: (246) 427-5242; Fax: (246) 429-3065; E-mail: CTObarbados@caribtourism.com
The CTO’s New York office is located at 80 Broad St., Suite 3302, New York, NY 10004, USA: Tel: (212) 635-9530; Fax: (212) 635-9511; E-mail: CTOny@caribtourism.com;
The CTO’s London office is located at The Quadrant, Richmond, Surrey TW9 1BP, England. Tel: 011 44 208 948 0057; Fax: 011 44 208 948 0067; E-mail: CTOlondon@caribtourism.com;
For more information on the Caribbean Tourism Organization please visit www.OneCaribbean.org. Get the latest CTO updates on Twitter at www.twitter.com/ctotourism. Connect with CTO on Facebook at www.facebook.com/CaribbeanTourismOrganization.